The Content & Community assistant manager is responsible for two key streams:

• Social media channels editorial and community management
• MAC local Content Creation as part of the UK& Ireland Toolbox

In this highly collaborative role, you will work with our cross-departmental team to ensure that our content is planned and produced to the highest standards and aligns with our goals, while also adhering to processes that maximise efficiencies and team optimisation. The ability to clearly communicate and work in partnership with MAC Artists community, Online, PR& coms and Product Marketing teams is vital to this role.

This role is responsible for executing the content strategy with creativity and editorial flair, providing meaningful storytelling that connects, resonates and engages with the M.A.C target audience. This involves taking a consumer-centric approach to content creation and planning using data and insight to continually iterate and optimise content and performance across our digital channels. A good understanding of the UK beauty market, and ability to identify upcoming trends to ensure MAC remains relevant in the UK market is critical for this role. Being successful in the role requires a passion for social media, content creation and digital publishing and the ability to understand and articulate how and why certain pieces of content go viral — where did they take off, what makes audiences connect with them; why are they worth sharing.

This position reports to the Content Manager and sits within the Consumer Marketing team.

CONTENT CREATION, PLANNING & PUBLISHING

• Coordinate with Global and other regions to ensure efficiencies in content and social media planning
• Identify, develop and implement systemic models and toolboxes that are scalable to increase efficiencies and agility; using a test and learn approach
• Create and curate a pipeline of quality content utilising M.A.C Artists, UGC, Influencers and retail marketing social media social media content creation.
• Schedule and publish fresh daily content that is on brand, timely and tailored to platform and audience nuances
• Ensure all copy is in-line with the brand tone of voice, locally relevant, engaging and drives the desired outcome (e.g. clear CTAs)
• Be a guardian for our social media channels, safeguarding that any content published is in-line with the overarching content strategy, reflects our brand values, and builds a cohesive and consistent tone, attitude and personality
• Maintain an up-to-date publishing calendar capturing all key moments including product launches, event, cultural and seasonal moments. This incl. consumer mindset and interests
• Timely upkeep of all social media branding – e.g. cover photos, Instagram story covers and profile bios
• Experiment with how our content is presented on platform, analyse results, and give actionable feedback
• Create clickable and eye-catching headlines, titles and thumbnails for video and editorial content
• Work closely with the Content Manager on idea generation for campaigns, product launches and events keeping innovation front of mind
• Proactive content creation and ideas generation around real-time buzz-worthy moments identified through social media listening
• Forward plan social media content one/two month ahead giving appropriate time to arrange shoots and gather necessary sign-off and approvals
• Work together with the online and Corporate consumer insights teams to Identify SEO and consumers’ trends to inform content and stories development.
• Share results with Senior Management and Global teams to constantly refine content and social media organic strategy, platform usage and community building

COORDINATE CROSS DEPARTMENTAL CONTEN

• Define and implement framework and processes to lead and support Store social media handles inline with the social media brand strategy
• Define and implement a systemic approach to structure M∙A∙C current content creation pipeline with different content creators (social media team, M∙A∙C artists, followers, Global, other regions…). From brief to delivery and performance measurement.
• Collaborate with artist relations team on artists briefings, issuing training and guidelines when necessary
• Build strong cross-departmental relationships ensuring their needs and key milestones are captured in the publishing plan
• Review assets supplied by the Global team and make necessary adjustments to optimise for the UK market and consumer
• Build relationship with internal design studio / in house designer, briefing assets as and when required to support campaigns and key focuses
• Work with PR to support influencer activity and content, providing guidelines when needed
• Oversee brainstorming strategy sessions; bringing innovative ideas for locally relevant content that aligns with our brand DNA and Pillars. Blend creative and analytical skills to deliver insight based content and storytelling.

You must be a leader and a true digital expert with strong communication and negotiation skills as you will need to be able to work with many stakeholders, both internal and external.    You will be a key partner to the Global team in sharing insights and learnings to inform broader business response. You will be working with the Global Consumer Engagement team to ensure programmes fit with the UK strategy and local objectives.

CAPTURING NEW CONTENT

• Create content whenever relevant for quick turnaround (reactivity) and authenticity (organic feel)
• Create content via iPhone to support events and real-time calendar moments, in line with brand and content guidelines
• Attend and coordinate shoots, as required, sourcing product, creating moodboards and assisting with booking studio space, models and stylists
• Create weekly Instagram story moments that are in line with brand and story moments

COMMUNITY MANAGEMENT

• Accountable for community management and moderation
• Accountable for community monitoring/listening to identify needs and trends and adjust plans accordingly
• Accountable for defining and establishing social e-commerce model in collaboration with Global
• Responsible for following social best practices to ensure maximum reach and engagement
• Coordinate relationship with Sprinklr
• Escalate any potential issues / crisis with speed and to the relevant teams
• Share learnings and consumer insights gathered from community management to shape the ongoing content strategy

SOCIAL MEDIA MONITORING, ANALYSIS & REPORTING

• Measure impact and performance of social media activity and content and revise plans accordingly
• Update the weekly KPI tracker and circulate a brief weekly update with insights and performance
• Compose EOC reports and key learnings to the wider team
• Manage the production of the monthly social media report
• Keep up to date with the everchanging social media landscape and share developments with the wider team
• Use Social Bakers to inform and support future creative
• Use social listening tool and industry trends to inspire content ideas
• Help the rest of the business understand the added value provided by social media

Qualifications

• Experience creating editorial and digital content publishing plans and reporting on success and learning's
• Comprehensive understanding of video pre-production, production, and post-production
• A creative copywriter with editorial flair
• Deep understanding of how headlines and thumbnails can affect performance
• Proven track record building, nurturing and fostering creativity in online communities
• Experience with producing beauty content
• Understanding of best practices and able to distinguish between emerging trends within the digital / social space from a passing fad
• Strong comfort level prioritising and managing a high volume of work, quickly moving between projects without missing a beat
• Solid understanding of social media and digital analytics
• High emotional intelligence to collaborate with diverse working styles, and with team members across different teams and markets
• Flexibility to adapt to changing timings and deliverables
• Proactive and positive team member able to take initiative
• Willingness to learn and evolve within a team environment
• Native Instagram, Facebook, Pinterst and Youtube user
• Experience of global brands an advantage
• Understanding of marketing and branded content
• in-depth understanding of analytics and reporting

Additional Requirements

• Video pre-production
• post-production
• Social Bakers