Job summary:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

The Brand Marketing Manager will input and help to build the RU brand and marketing strategy, lead campaign development and execution from 0 to 1, drive and coordinate projects with XFN teams. This role will need to work closely with data and insights to formulate strategies, help develop and grow the brand narrative for TikTok in RU and beyond.

This role will require understanding of marketing techniques and principles, with a particular focus on campaign planning, project operations, and execution.

The Brand Marketing Manager will work with the RU brand lead to identify key priority campaigns and marketing initiatives to drive long term growth for the business. This role will need to coordinate with internal stakeholders as well as agencies and partners to develop campaigns and strategies to grow the TikTok brand.

Our Mission:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

Responsibilities:

• Develop & execute marketing strategies to grow TikTok's brand presence and relevancy in RU market.
• Build and maintain relationships with external partners and agencies to support and drive local brand marketing strategy, and lead end to end campaign development and reporting.
• Develop best-in-class regional marketing campaigns and be responsible for strategic vision, concept, execution, engagement and measurement.
• Identify, build and maintain partnership opportunities across a variety of channels including entertainment, social media, brands, celebrities and other businesses to drive our brand marketing strategy and objectives.
• Plan and implement integrated marketing initiatives in order to drive key brand metrics of awareness, consideration & credibility.
• Collaborate closely with other cross-functional teams to define & deliver our marketing strategy.
• Utilise in-depth marketing research, customer insights and market segment developments.

Qualifications:

• 3+ years work experience in a marketing or agency environment, working closely on campaign development and media.
• Ability to speak / write fluently in English and Russian is a must.
• Ability to work fully integrated within a team, as well as independently to drive and lead projects.
• Outstanding organisation skills; ability to effectively manage and prioritise multiple requirements and projects.
• An interest in brand and business development.
• Thorough knowledge of Social Media platforms, including TikTok, Facebook, Twitter, Instagram, Snapchat, YouTube.
• Exceptional attention to detail.
• Ability to perform to a brief.
• Excellent written and presentation skills.
• Creative skills.
• Entertainment marketing experience is welcome!

TikTok is committed to providing reasonable accommodations during our recruitment process.

We empower creators
Everyone is a creator, whether they're using our app or developing their career here at TikTok.

We explore possibilities
We stay curious: we're always searching for inspiration in ourselves and the world around us.

We connect people
Our platform helps people around the world become a part of a global community.

Graduate Opportunities
At TikTok, we have a flat and collaborative structure that provides unparalleled opportunities for you to grow and kickstart your career. Our graduates are creative powerhouses, strategic thought partners, and cherished teammates whom we rely on to drive our growth by leading innovative initiatives and managing projects that have global impact.

MBA Internship Program
Regardless of the function you choose to specialise in, you will be able to participate in meaningful and innovative projects. Your potential for growth at TikTok is limitless. Join us to enhance your skill set and develop your network in the tech industry.

Preparing for Your Interview
During the interview process, you will get to learn more about TikTok and we will get to learn more about you. We will discuss your career path and the ways in which a role at TikTok might help you build on your academic and professional experiences.

Additional Requirements

• Russian language
• 3+ work experience