TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

Position Overview:

The Product Analyst will be an extension of the Product Strategy team within the high performing and extremely nimble Ads Monetisation and Platforms organisation. The candidate should be highly analytical, likes to build data-driven solutions to improve processes and driving product. This role will be key to analysing product performance trends and work in tandem with the product market team to formulate direction of product strategy.

Responsibilities:

• Work directly with product marketing managers to size potential impact of "problems-to-solve" for our business around the globe.
• Measure and visualise the effectiveness of product effectiveness and updates.
• Data ownership: Design and implement reporting dashboards and the associated data pipeline to deliver insights and enhance the workflows of internal teams.
• Leverage syndicated 3rd party research services and 1st party internal systems to compile, synthesise, and turn-around rapid insights collateral to meet inbound requests.
• Carry out meta-analysis and aggregate studies to prove TikTok's value to brand and performance advertisers.

Minimum Qualifications:

• Relevant bachelor's degree in a business field with a focus on quantitative or research methods; graduate degree's in a science, mathematics, operations, business, digital marketing, behavioural psychology, or survey-based research methods is a plus.
• Proficiency in SQL.
• Proficiency in R, SAS, SPSS, or similar data analytical tools.
• 5+ years of relevant working experience.
• Experience partnering with business and used data to influence stakeholders in a matrixed organisation.
• Ability to conduct rigorous analysis and communicate conclusions to both technical and non-technical audiences.
• Experience leveraging visualisation tools in their day-to-day work (Tableau, PowerBI or similar).

Preferred Qualifications:

• Master's degree in data analytics related fields.
• Working in media and/or advertising environment.
• Ability to work cross-functionally with multiple teams and stakeholders; excellent relationship building, collaboration, negotiation and influence skills.

Our Mission:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

Additional Requirements

• SQL
• R
• SAS
• Visualization tools Tableau