Who we are:

b8ta is a new company created to fix an old problem—brick-and-mortar retail. Our mission is to make retail accessible for all. We believe when makers have easy, direct access to physical retail, customers will in turn have unbiased access to what the world is creating.

As a technology company building a better retail store for the world’s most innovative products, our team is full of extraordinary thinkers, creators, builders, early adopters, and rule-breakers. We're based in San Francisco with multiple flagship stores and shop-in-shop locations across the country—and we’re just getting started. Think you can help change retail? We'd love to meet you!

What you'll be doing

We’re looking for a driven high-energy professional with a strong digital/content marketing, social media management background to join our team as a Digital/Content Marketing Executive. You will have an established track-record in driving platform growth (traffic, conversion) across channels (preferably in the consumer electronics space). Our Digital/Content Marketeer will design and deliver digital content for all social platforms and manage all organic and performance-based campaigns including SEM, SEO, retargeting, display, paid social media and other emerging marketing levers.

RESPONSIBILITIES

• Manage all social media channels for the brand and closely liaise with brand partners in establishing co-marketing campaigns and managing a tight marketing calendar
• Design & deliver creative digital content for social media, e-commerce email and newsletter
• Work closely with the store team to create video content for social media platforms
• Work with our brand partners to drive co-marketing campaigns
• Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate and etc) across multiple channels and make suggestions for conversion improvement projects to maximise revenue and minimise costs
• Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
• Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
• Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROA and etc) to meet established performance uplift expectations
• Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimise landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals),and execute continuous improvement initiatives
• Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
• Further associates eco-system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth
• Manage e-marketing budget and optimising it on a daily basis in order to meet online business targets
• Manage the relationships with external marketing agencies
• Adapt and optimise creatives and conversion points
• Analyse and report on results using Google Analytics and other internal platforms

What you'll need to succeed

• Proficient English and Arabic speaker (verbal and written)
• Display of integrity in personal and business life
• Strong team player; the ability to work independently while also successfully collaborating with peers
• Experience in Photoshop, Indesign, video editing, sketch-up
• Agency experience is a plus
• Digital Marketing experience (working with agencies is a plus) with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels
• Solid knowledge of HTML and Web Analytics; expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter…etc. Deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
• Proven track-record in developing strategy for SEM/SEO, implementing and managing projects, tracking and analysing customer behaviour/performance across channels and devices
• Entrepreneurial mindset, high level of ownership and commitment to continuous improvement
• Passion for consumer marketing, with experience in turning data into actionable insights
• Enjoys high pace, demanding, performance driven environment
• Bonus: consumer electronics/luxury industry background, GCC experience, knowledge of SQL
• A minimum of 2 years of relevant experience

What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing benefits

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

Additional Requirements

• 2 years of relevant experience
• SEM/SEO
• English and Arabic