What to Expect:

We tell stories to help the world understand and connect with Tesla's mission and products. Our South Europe & Middle East Content and Programs team is made up of tough, quick-witted, entrepreneurial, and intellectually-curious people.

Tesla is a mission-driven company. The role of the Content and Programs function is to establish and strengthen authentic connections with audiences everywhere. We focus on premium brand stories related to our products and our customers; we manage the corporate reputation and brand equity; and we engage, inspire and motivate our communities.

The Content & Programs Specialist will create and drive compelling narratives, campaigns, and announcements. He/she will write statements and media alerts, pitch high-impact stories in lifestyle media, key national newspapers, broadcast, and leading travel and lifestyle platforms. The role requires a communications rock star with proven media pitching skills and media outreach experience, and a strong record of working with high-profile influencers.

You will work closely with sales, charging, and service teams on the specific objectives of company initiatives, including but not limited to, product launches, location openings and product updates. You must be solution oriented, flexible, self-driving and have the ability to change course quickly, think big and start small, and thrive in a high-stress environment.

What You'll Do

• Understand and support the launch process, sales methodologies, and intended goal for all communications related initiatives.
• Pitch proactive stories and reviews to varied media and influencers, including but not limited lifestyle, automotive and tech.
• Maintain and build relationships with media to support positive coverage.
• Handle media inquiries, product placement opportunities and develop press and influencer relations, manage and hand over cars for test drives/loans to press.
• Handle coverage reports and updates, analysing quality and quantity of coverage achieved per quarter
• Manage and prepare press and stakeholder events, as well as customer events with a media component.
• Develop, edit and translate written materials, including product messaging, customer stories, communications plans and FAQs, blog posts, and other collateral.
• Use personal network to create new business opportunities.
• Identify misinformation and inaccuracies in coverage and handle in appropriate manner
• Offer a council to sales, service in regard to communications risks and issues.
• Plan and execute content creation opportunities for appropriate channels

What You'll Bring

• Bachelor's degree preferred (Communications, Public Relations, Journalism).
• Fluent English and Arabic, other language skills are considered a benefit.
• 5+ years in product and/or corporate communications, preferably for a major technology, lifestyle or automotive company or acquired on agency side.
• Experience with and able to develop strong relationships with regional media.
• Demonstrate initiative in managing a wide range of projects with a high degree of independence.
• Demonstrate proficiency in writing skills to craft external correspondence, communications plans, press materials, etc.
• Demonstrate practical and advanced understanding of visual communications, social media and the digital landscape and how to incorporate these channels into communication programs.
• Ability to work in a dynamic and very fast-paced environment.
• Strong attention to detail on all projects.
• Ability to travel (30%)
• Clean, valid driving license

Our People

Tesla employees drive our mission. Our expert engineers, production associates and safety professionals are working to make Tesla the world’s cleanest and most advanced manufacturer. If you’ve done exceptional work, join us to solve the next generation of manufacturing challenges.

Health and Family
Discounted stock purchase program
Full medical, dental and vision coverage
Maternity and paternity leave
Competitive starting wage, 401(k) and financial planning
Generous paid time off and flexible scheduling

Unique Perks
Discounted accessories and upgrades, including free Full Self-Driving
Free shuttles, monthly carpool subsidies and Bike to Work Earning Program
Free EV charging
Discounts on dining, travel, cellular, fitness resources and more

Factory Conveniences
Cafeterias, food trucks and outdoor patios
24/7 in-house medical support
On-site training centers
Gyms at select locations

Tesla is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.

Tesla is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need accommodation at any point during the interview process.

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Additional Requirements

• Fluent English and Arabic
• 5+ years in product + corporate communications
• Clean valid driving license