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Marketing Manager - Chanel Boutique - Mall of the Emirates

Job summary:

Reporting to Mall of the Emirates Fashion Boutique Manager, you will be responsible for the Client Marketing in order to increase knowledge and develop our clients. With strong ownership skills, you will contribute to the excellence of the client experience and to the boutique’s influence both within the boutique and externally.

Your main responsibilities are:

Increasing knowledge and developing our clients

  • Set up and monitor client analysis on a regular basis
  • Ensure the quality of the client database (capture, cleansing, extracting data)
  • Regularly report to Boutique Manager on the results of the marketing activity and the clients of the boutique as well as share knowledge on competitors, trends within the activity and clients and luxury retail in general.

Developing Marketing activities in the boutique

  • Set the yearly CRM objectives with the Boutique Manager in coordination with the CRM & digital team and implement action plans
  • Follow the individual performance with each Fashion Advisor
  • Share the CRM tools with the team (collection launch, occasional) and implement the appropriate guidelines
  • Ensure the implementation and compliance with boutique procedures

Monitoring and driving the client experience

  • Ensure that the sales team understands and deploys the House's strategy - being the Ultimate House of Luxury
  • Support the Learning Manager and Boutique Manager on ways to improve the Client Experience in the boutique and motivate the sales team towards the achievement of client experience
  • Coordinate and follow up on client complaints and create the relevant action plan to improve service level where needed.
  • Organise and coordinate personalised services and experiences such as clients birthdays, clients gifts, events, fashion shows, local treatments and private appointments based on client segment and potential
  • Initiate the improvement and launch of new in-store services and manages existing tools

Supporting events

  • Be the main point of contact of the fashion team Middle East and India for the orchestration of the organisation of events in the Boutique
  • Make a quantitative and qualitative follow-up of the feedback of client events
  • Be the Ambassador of the Boutique to clients through a personalised welcome during client events, appointments and to external bodies in the luxury, retail and fashion sector
  • You have 5 years of experience in operational marketing, CRM and/or client experience projects preferably in fashion Retail or any other luxury environment. You should have a deep understanding of the local market with fashion sensitivity.

Your leadership, strong communications skills, attention to details combined with your excellent analytical mindset and organisational skills will be key to succeed in this position. English is a must, Arabic is a plus.

ABOUT US

CHANEL is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We care deeply about our employees and strive to create a safe environment that values people's humanity and uniqueness so that they are free to bring their full selves to work and to their life's calling.

Inspired by our founder, Gabrielle Chanel, who constantly pushed boundaries in her personal and professional life, there is no one way forward at CHANEL. We offer a unique work environment where you are encouraged to better understand the brand, the business, and your motivations, so that together we can unlock the possibilities of your growth.

At CHANEL, being a purposeful and human-driven employer means being intentional, meaningful, and caring in inspiring our people; fostering environments that reflect our strong values; encouraging and enabling inclusion; and investing in work and workplaces that foster collaboration and well-being. This is critical for the long-term success of our business.

Additional Requirements
  • Operational marketing
  • CRM
  • English is a must

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